“Simple doesn’t mean boring”

We would like to talk about Flat Design, which gained its popularity in 2012–2014 and is still quite popular today.

Flat design is a design direction quite opposite to the concept of skewformism — a direction that seeks to embody the real appearance of objects with the help of realistic textures, shadows and gradients. Opposing the methods of “real” rendering of objects, Flat design manifests itself in minimalism. All images are created without conveying volume with the help of clear edges.

This direction is based on 5 principles:

  1. Lack of Volumetric Effects

Flat design uses two-dimensional visualization of objects, which is how it got its name. It lacks the elements that give depth and volume: shadows, reflexes, gradients, textures and highlights. Flat design elements only reveal the contours of a real object.

2. Simplicity of All Elements

The lightness of the design is emphasized with the monosyllabic shapes and clear contours. However, the plainness of the elements does not mean simplicity of their design, but only simplicity of the shapes and outlines. The advantage of simple forms is that they are intuitive to the user and improve usability.

3. Accurate Font Handling

Using simple pieces increases the need for typography. Working with fonts should be done very carefully. The character of the font should complement the design, not contradict it.

Additionally, font is a very important navigation piece in Flat design. It is important to place it correctly on the design itself.

4. Minimalism in Color Schemes

Color, just like font, plays an important role in Flat design. Most color palettes are based on 2–3 primary colors, but there are more varied examples. In Flat design, it is customary to use pure bright colors, with unnecessary transitions and gradients.

5. Conciseness and Simplicity

Flat design lacks complex visual details. As it was mentioned in the very beginning, Flat design hasn’t lost its popularity for the past nine years or so. Many well-known brands have decided to move towards the global trend of minimalism by rebranding themselves.

The pioneer was Microsoft. In 2012, they released a minimalistic design for the Microsoft Windows 8 version. Thanks to Microsoft, other large companies such as Apple, Amazon and IBM began to use Flat design in their projects and presentations. This made it even more popular.

Such popularity is not surprising! With its clean and fresh look, Flat design is orderly, modern and helps to quickly convey any information to the user. Every year minimalism is gaining more and more popularity, inspiring companies to create attractive and simple designs.

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