CASE: SMM FOR RÉMY COINTREAU
For the Rémy Cointreau project we managed the social media accounts for the company’s brands: Rémy Martin, Cointreau and Metaxa.
While working on this project, we were faced with the following tasks: to build a communication strategy, to design the rubricators, to create a holistic visual concept, to make unique content: 3D videos and animation, to develop a content plan, to adapt materials from the global office, to write post texts, to purge the brand’s account of inferior audiences, to integrate opinion leaders’ publications into the profile’s overall content grid and to create and implement additional advertising campaigns.
When creating content planning and graphic content design we used a lot of tools consisting of: 3D and motion clips, visuals, photo and video shoots, copywriting, rubricator design, media planning for placement in influencers’ accounts, drafting of briefs for placement, relations with ambassadors and influencers, brand marketing advice, adaptation of global office materials and project management.
For the brand Rémy Martin we developed static and animated posts through 3D modeling.
We decided to create 3D modeling to achieve the best presentation of Rémy Martin products. We relied on 3D modeling to build the visual perception of the brand with consumers and communicate the brand’s image and values.
We drew inspiration for our Rémy Martin 3D animated videos from many sources: the elegant bottle shapes, the oak barrels used for aging Rémy Martin cognacs and the play of light and shadow, which conjures up an aura of mystery and captivates attention. We used these features to highlight the brand’s premium quality and the individual character of each spirit: Rémy Martin VSOP, Rémy Martin XO and Rémy Martin 1738.
We performed local photo shoots to enhance the brand’s image as part of our monthly management of the social media profiles. We planned our shoots in advance and chose to use the food pairing concept. We selected ideal snacks to go with the spirits, which could be easily prepared for an ideal evening at home.
We selected the appropriate location for our photo shoots to make sure the product looked its best and used lighting effects to achieve high quality photos.
We worked with opinion leaders in addition to managing the social media profiles. We were guided primarily by the Rémy Martin values in our choice of bloggers: premium quality, elegance and elevated status.
Blog themes were selected keeping in mind the brand’s target audience: lifestyle blogs, media personalities, photographers and business coaches. We also made sure the blogger generated stylish, high-quality content by integrating the product natively, strengthening the brand’s image.
We also developed static and animated posts for Cointreau.
As part of our monthly content planning for brand Cointreau, we designed stop-motion features in addition to adapting the photographs received from the global office. We presented a selection of the most attractive cocktails, producing static posts and animated videos, which got even more attention than regular photographs.
Work with influencers
We selected opinion leaders for integrations based on Cointreau’s philosophy.
Cointreau targets the upbeat, personable and socially active urban dwellers who love to party and are always open to new ideas. We applied these criteria when we screened bloggers for brand integration purposes. It was important to us that the influencer’s page was aesthetically superior. The blogger had to be a person with a metiers d’art approach such as a photographer, stylist or artist. It was imperative to be able to trust that the blogger would promote the product in a stylish way on their profile.
We tried to reflect the Metaxa philosophy in our static and animated posts.
METAXA is an authentic Greek spirit that does not quite belong in any of the existing spirit categories. The unmatched singular character of METAXA is what we sought to convey in our 3D videos, applying a great number of details.
While using 3D modeling for the METAXA 5 and 12 Stars bottles, we played with lighting effects to highlight the spirit’s amber color. We created an impression of the brand being in a league of its own in the eyes of potential METAXA consumers.
METAXA is a spirit for true explorers. Even its slogan, Don’t Drink, Explore, is a reflection of the brand. The philosophy transmits the message of belonging where the open, goal-driven people are and for those who love freedom, nature and exploring.
With that in mind, we selected opinion leaders we trusted to faithfully convey the brand values and at the same time effectively integrate METAXA into their profiles. Our list included travel bloggers, lifestyle bloggers who travel a lot and photographers of urban and rural surroundings.
Bartenders Mix&Quiz
As an extra advertising campaign for METAXA, we engaged famous bartenders in a project we created.
The idea was to let the METAXA community appreciate the professional excellence of the bartenders from popular hangouts. The professionals gave interviews sharing their stories from the bar industry, life hacks when working at the bar and a few helpful tips for beginner bartenders.
During the Mix&Quiz project the bartenders formulated their METAXA 12 Stars based signature cocktails and shared their recipes with the audience.
As a result we created more than 40 content plans, surpassed 1,000 text posts, made a few dozen 3D videos and designed over 20 rubricators. Profiles were designed for each brand with monthly influencer integrations and we worked with ambassadors.
