10 Cool & Creative Packaging Designs
The main sales driver of any product is always its packaging. You can have a high-quality and useful product but if the packing is unattractive or gets lost in the background of its competitors, it immediately loses its value.
Product packaging comes in all shapes and sizes. It can be bottles or boxes, but in any case, it’s not just a container for the product but a channel for the brand to communicate with its audience. To hook consumers and entice them to buy your product, you must understand what their needs are and what attracts them to your packaging. Based on this, you will be able to develop an appealing design attracting your target market and achieve the desired result from sales.
To help inspire you with new ideas, we have collected 10 creative concepts of completed packaging projects from designers from all over the world!
SWEETIE: COSMETIC “CANDIES” FOR YOUR DAILY ROUTINE
Packages of Sweetie creams can easily be mistaken for real candies. The only differences are the names given to the creams such as ASAP, HAND and XOXO. The concept was chosen to target the audience of Gen Z women who spend most of their time on social media networks communicating with one another.
HRUM&HRUM: NUTS
This creative concept for HRUM & HRUM nuts really attracts those who prefer nutritious and tasty nuts for a snack.
Seeing such a package may make you want to buy more nuts and stock up for the winter!
GO! WATER BOTTLE
How do you make a bottle of water stand out from all the rest? It’s very simple -to change the packing, but at the same time to keep it easy to use as GO WATER!
The uniqueness of the concept is that despite the fact that all water bottles are cylindrical and symmetrical, the designer was able to create the opposite, without taking away the ease of handling the bottle.
BRING SPRING: BEER
A truly Spring concept for the new flavor of Magpie Brewing Co. For this new flavor, spicy, floral and herbal aromas were used. The designer created an eye catching digital bouquet for the packaging based on the aromas used in brewing. This beer will certainly stand out and catch the attention of consumers on store shelves.
UNBLACKIT: MILK
A black spot amongst regular white milk cartons? This is something unusual…
A creative design solution that is mysterious and intriguing. The intrigue continues when the customer takes the product home and begins unwrapping the bottle to find stylized black spots on the glass depicting those of a cow.
BLUE MOON CHEESE
What do cheese and the moon have in common? Is it the yellow color, the holes and shape?
Or the fact that Blue Moon cheese is so light that it can be eaten in evening and not affect your figure in any way. Blue Moon packaging was developed based on these similarities.
DONETSK ENERGY DRINK
Unusual, bold and funny. In order to reflect the essence of energy drinks, the most famous people were selected who can energize others with all their achievements. All that is left to do is to place them on a can of an energy drink with a little bit of modifications — and viola! The creative packaging is ready!
LOVING EARTH EASTER: CREME FILLED EGGS
A must have Easter gift! These Easter eggs not only are vegan chocolate with raspberry and mint filling, but also have super attractive packaging.
To stand out from classic Easter motifs, this design blended energy and vibration and a digital illustration wrapped around the box. This created the perfect frame for foil wrapped eggs.
HOMEY — PORTIONED HONEY
A very convenient and externally creative solution for packaging individual servings of honey. The packaging was designed like a honeycomb found in a beehive. Thanks to the clear design you can easily see what type of honey is there.
DOUBLE VODKA ANNIVERSARY COLLECTION
Alcoholic beverages should have minimalistic designs because people already think the labels are misleading.
The uniqueness of this design is that you can choose how drunk you would like to get today. There are three levels to choose from.
Play with colors, shapes and prints. Be sure to always analyze what your competitors are doing to help to develop your views.
Or feel free to contact us to design your product by emailing us at hello@newday.agency. Together we will make your product be the most memorable one on store shelves!
